- Africa has recently undergone a tremendous cultural revival, drawing attention from around the world to its vibrant and diversified cultural landscape. The focus of this year’s Africa Walk, which will be held in Senegal and Nigeria, will be on the continent’s thriving creative sector, which brings in billions of dollars annually and supports thousands of employment. The year’s edition is scheduled to take place in Nigeria and Senegal from July 24 to July 27 in Dakar and from July 28 to July 31 in Lagos.
- With Europe, North America, Asia, and the Pacific accounting for over 93% of the estimated $2.25 trillion in annual worldwide creative industry revenue, the creative sector is one of the fastest-growing segments of the global economy. At 3% of this output, Africa and the Middle East bring in around US$58 billion.
- With almost one million people directly employed in the country by the industry, or close to 7% of the overall workforce, South Africa has the most creative industry jobs in Africa.
- By promoting the continent’s billion-dollar creative economy, the event hopes to draw attention to the potential and unrealized worth of the African Creative economy. Afrobeats music from West Africa and Nigeria’s Nollywood film industry are two of Africa’s most popular artistic and cultural exports, both of which are well-known on a global scale.
- While other nations are quickly establishing themselves as creative hubs for art, fashion, and technology, Nigeria has dominated the continent’s film and music industries.
- Award-winning Nigerian musician D’banj thinks that African creators’ work in the content industry has the potential to be as profitable as their work in the crude oil exploration industry on the continent, which is home to some of the biggest oil producers in the world.
- African businesses have received over $200 million in investments thanks to Platform Capital, the event’s organizer, and some of these businesses have established subsidiaries there, recruited local labor, and increased their footprint by spreading around the continent.
- Riyah Abdul, a Ghanaian TV personality, believes that the continent has a vast amount of untapped creative ability that is only waiting to be discovered and developed. Africa will have many social, cultural, and economic prospects available to it by the end of the summit.
